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Magic of Persia (MOP), a non-profit, non-political charity registered in the UK and the USA, educates young people on the value and unique contribution of Persian culture to society. MOP achieves its mission through the development and promotion of education and communication programmes, in partnership with world-class institutions. The programmes are designed to foster cultural enrichment, which will improve global understanding and harmony across religious and cultural divides. All these are especially relevant today when it has never been more important to learn, empower, communicate and respect achievements and history across cultures.
In addition, Magic of Persia awards grants o humanitarian organisations that support the education and development of women and children. We believe that the combination of education and humanitarian support will provide a powerful platform to develop and to profile the next generation of leaders. Through youth focused programmes that make the history and culture of Persia accessible, Magic of Persia promotes understanding and collaboration between individuals, businesses, organisations and communities at a formative age.
By means of the development and sponsorship of cultural events and interactive educational programmes. Founded in 2004, we are proud of our record of practical initiatives and sustainable partnership formation. Our message has been positively received and broadly disseminated through a strong foundation and is continuing to build the organisation and its very valuable support network. In the first 18 months, we have provided educational content and experiences focused on Persia to over 10,000 children and their families.  Our goal is to continue this partnership approach through programmes that are designed to promote, to inform and to inspire audiences through exposure to the traditions of Persian history, literature, arts and customs.
The interactive learning experiences are additional tools to be used in conjunction with school work. This should be the compelling force for the history of the ancient Persian Empire to be included in the school curriculum, in order to provide a comprehensive understanding of the history of modern cultures. "Ancient Persia is not taught today as part of the Ancient curriculum in Britain, and that is very unfortunate."- John Curtis, The British Museum.
We are dedicated to enhancing the visibility of the persianate world. The charity's global network of business leaders, organisations, academic leaders and prominent individuals is solidly behind this vision. Our culturally rich community has the ability to instigate and create change in our society. Magic of Persia also provides a platform whereby supporters from around the world can meet, learn and interact with each other.
 
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The Cyrus Cylinder (539 - 530 BC) - on permanent display at the British Museum, London, described as the 'first charter of human rights'.
 
  Office of Special Events, 16a Lowndes Square, London SW1X 9HB
T: +44 (0)20 7235 8026, F: +44 (0)20 7259 6417, E: info@magicofpersia.com
UK-registered charity no. 1104066
 
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